The Future of Skincare and Beauty Is Science-Backed by NUME-Lab
Recently, the Global Wellness Summit released its newest Future of Wellness: 2023 Trends report, outlining how wellness will look in different industries, including beauty and skincare.
To be honest, the report couldn’t have come at a better time, as we’re seeing an increasing number of brands claiming to be “clean” and using greenwashing as a way to attract a customer base.
Luckily, consumers are becoming more and more aware of these unproven claims, and today, they want brands who are transparent in understanding the science behind their products!
Let’s take a look at some of the most important wellness insights in beauty for 2023 and beyond!
Table of Contents
1. Science Is King
The Wellness + Beauty portion of the report outlines the importance of explaining what “clean” actually means for brands.
There are tons of muddy and unclear claims out there that the need for transparency and data-backed products is larger than ever before.
How do we do that?
By going back to the roots – the science. Learning the science behind skincare formulations will become a necessity.
So, lab-tested and science-backed skincare and beauty products will finally take center stage! Why is this so important?
Because we need products that work!
This entire scientific approach to skincare corresponds with the recent deinfluencing movement going around on social media. People are sick and tired of celebrity brands overpromising and underdelivering. Now, they want products that live up to their claims!
At NUME-Lab Switzerland, During the development, we performed 3rd party clinical studies to confirm the efficacy and performance of our Queen Advanced Renewal Face Cream. This is what studies claim and how it is performed.
METHODOLOGY: 20 volunteers were submitted to topical treatment with Advanced Renewal Face Cream in the facial area during 8 weeks. Before (Day 0) and after 56 days of treatment (Day 56), images were taken with Bio3D Structured-light Scanner from the forehead area. Images were processed through specific software and 2 parameters (total rugosity and smooth area of forehead) were obtained for each of the volunteers. For dark spots assessment, images were taken with Bio Blue Light Scanner from the side of the face with more presence of dark spots at Day 0 and Day 56. Images were processed through specific software; ROI was selected and 4 parameters (total area and total number of dark spots, skin contrast and skin uniformity) were obtained for each of the volunteers. In parallel, skin firmness and elasticity were assessed through Cutometer® and skin hydration levels were determined through Corneometer®. Additionally, each volunteer answered a self-assessment questionnaire at the end of the treatment. All data were statistically analysed.
"Nume-Lab products are formulated with active ingredients that your skin actually needs, and all of the claims are backed by real science, Swiss Biotech and clinical studies.
2. A Switch from Natural Extracts to Biotech Ingredients
The second insight outlines the importance of replacing natural extracts with lab-made and lab-controlled biotech formulations.
Aside from designing superior molecules that can be more effective and penetrate the skin better, biotech ingredients are more sustainable and don’t waste our Earth’s limited natural resources.
It’s good for you, and it’s good for the environment – what’s not to love?
That’s why we here at NUME-Lab Switzerland use cutting-edge Swiss biotechnology to produce efficient ingredients and preserve the planet at the same time.
3. More Customer Education and Transparency
The next trend we saw outlined in the report is the higher than ever before need to educate and teach your customers. What do we mean by that?
Start by being transparent when it comes to the way you do business, from your supply chain to your shipping methods – clients today care about transparency!
Instead of “greenwashing” businesses powered by unsupported claims, customers today want to see brands that are conscious and genuine with their values.
Furthermore, be transparent in terms of your product. Fine prints just won’t do any longer. So, if you wish to claim you have a clean beauty product, actually make it clean.
Transparency has been NUME-Lab Switzerland’s mission since the very beginning. From the biotech formulations to the way we source ingredients – our customers know everything. When you buy NUME-Lab Switzerland skincare, you know every single ingredient that goes in it.
For us, this strengthens the bond we have with our customers, and we’re happy to see the future looks brighter in this regard.
4. Skinimalism - Less Is More
All of these trends are closely related to skinimalism – a minimalistic skincare approach that follows the concept of “less is more” in terms of ingredients.
Fewer ingredients, but more effective ones.
Why?
First and foremost, to avoid toxins, carcinogens, and possible hormonal disruptors. But also, so that we take a more sustainable approach to skincare and stop wasting our planet’s valuable resources.
5. New and Improved Ingredients
Lastly, the report mentions the importance of more research in skin care and the need for more discoveries.
White truffle extract, snail mucin, and many other ingredients and actives were completely lost to us at one point. Now, we know their benefit and use them in our skincare products.
For instance, let’s take hypochlorous acid as an example, which is a molecule in our white blood cells that boosts our immune system and prompts it to heal itself. Well, it turns out, the same hypochlorous acid can be used in skincare to battle redness and skin inflammation.
So, who knows how many skin-enhancing ingredients are out there that we still haven’t discovered? More research is definitely the answer.
The Future: Science-Backed Skincare Formulations
One of the latest advances in skincare is the Swiss Biotech method of developing lab-synthesized, sustainable, and controlled formulations that are great for the skin and the environment.
Swiss Biotech skincare combines biology and technology to create highly efficient active ingredients for our product formulations. In the lab, we use biotech practices to extract the best from natural ingredients using living cells and microorganisms. This allows us to recreate naturally occurring ingredients with improved potency and penetration powers.
All these benefits, while still preserving the Earth’s natural resources – a win-win!
Wrapping Up
The 2023 Future of Wellness report emphasizes the importance of science-backed, sustainable, and transparent products as we move forward into the future. It highlights the need for educating customers and being transparent as a brand if you wish to remain relevant and retain your loyal buyers.
And, as it seems, the future looks brighter. Science will remain the king! Customers are looking for products that are based on rigorous scientific research and are proven to be effective. Brands that can provide this level of transparency and authenticity will definitely be more successful in the marketplace.
Lastly, the report identifies a trend of switching from natural extracts to lab-made biotech formulations. These formulations are not only more effective but also more sustainable, making them an attractive choice for environmentally-conscious consumers.
Companies like NUME-Lab Switzerland are leading the way in this area, using cutting-edge Swiss biotechnology to produce efficient ingredients that preserve the planet at the same time.
